On-page vs full-site audits
The embedded score checker evaluates one URL at a time — ideal for landing pages, product templates, and homepage reviews.
For multi-page sites, pair this audit with the sitemap generator to crawl up to 100 URLs after unlocking the full-site scan teaser.
Enterprise programs combine page-level audits with crawl-based monitoring, Core Web Vitals lab data, and log analysis — this tool focuses on fast, actionable HTML signals.
What the SEO score measures
Category scores cover technical fundamentals, content structure, entity signals, and performance proxies derived from the fetched HTML snapshot.
Checks include title and meta description quality, heading hierarchy, canonical tags, internal link counts, structured data presence, and response time.
Each check contributes weighted points to an overall grade with pass, warn, and fail statuses for quick prioritization.
How to use audit results effectively
Start with high-priority failures that block indexing or confuse crawlers: missing titles, duplicate H1s, broken canonicals, or noindex mistakes.
Address medium warnings on commercial landing pages before scaling link building — visibility without quality fundamentals wastes outreach.
Export the todo list into your project tracker and assign owners across content, development, and design teams.
Common issues the audit surfaces
Thin content, missing meta descriptions, excessive external links without context, and absent JSON-LD on key templates appear frequently on growing sites.
Template-level problems on category or product pages often repeat across thousands of URLs — fix the pattern once rather than individual URLs manually.
Performance proxies from HTML fetch time are not a substitute for Lighthouse or CrUX field data but catch obvious server delays.
Full-site scan unlock workflow
Unlock guidance connects you to the sitemap generator workflow for broader crawls when single-page scores are not enough.
Discover internal URLs via link following, generate sitemap.xml and robots.txt assets, and prioritize fixes across high-traffic templates.
Combine crawl outputs with Search Console coverage reports for a complete technical picture.
Integrate audits into your SEO program
Audit new landing pages before launch and top commercial URLs quarterly.
After migrations or CMS changes, re-audit template URLs to catch regressions early.
Pair audit scores with keyword rank and traffic checks to ensure high-visibility pages meet quality standards.
Frequently asked questions
Which URL should I audit first?
Start with your homepage and top commercial landing pages that drive leads or revenue.
What does full-site unlock include?
Access guidance to run a broader crawl via the sitemap generator workflow for multi-page properties.
Does this replace Lighthouse?
No. This audit analyzes HTML structure and on-page signals. Use Lighthouse for lab Core Web Vitals.
Can I audit competitor pages?
Yes. Enter any public URL to analyze its on-page SEO for competitive benchmarking.
How is the overall score calculated?
Weighted category checks produce pass, warn, and fail statuses that roll up into an overall grade.
Are JavaScript-rendered pages supported?
The audit fetches HTML snapshots. Heavy client-side rendering may require additional rendering checks.
How often should I re-audit?
Re-audit after major template changes, migrations, or quarterly on priority URLs.
Can I share audit results?
Copy todo items and category scores into reports. Screenshots work well for stakeholder summaries.
How to run an SEO audit
Score a page and work through prioritized follow-up tasks.
Step 1
Enter URL
Paste the full page URL you want to evaluate.
Step 2
Run the audit
Submit the form to fetch and analyze the HTML snapshot.
Step 3
Review category scores
Inspect technical, content, and entity signal categories.
Step 4
Read the todo list
Note high-priority failures before medium warnings.
Step 5
Fix template patterns
Address recurring issues on shared templates when applicable.
Step 6
Re-audit after fixes
Run again to confirm score improvements and cleared failures.