When to compare domains
Use side-by-side metrics when pitching clients, sizing SEO investment, or preparing quarterly competitive reviews.
Unlock keyword exports to see which terms each domain owns and where overlap suggests head-to-head SERP battles.
Domain comparison turns abstract competitor lists into concrete visibility gaps executives can understand without opening an enterprise SEO suite.
What the comparison preview shows
Stat cards display estimated organic traffic, total ranking keywords, and backlink totals for each domain in parallel columns.
Visual deltas make it easy to spot leaders and laggards before diving into keyword tables or outreach planning.
The preview is designed for quick triage: identify whether a competitor outpaces you on links, keywords, or modeled traffic — or all three.
Reading side-by-side SEO metrics responsibly
All figures are index-based estimates. They will not match Google Analytics or Search Console exactly.
Compare trends on the same tool over time rather than mixing methodologies from different platforms in one report.
Large traffic gaps with similar backlink counts may indicate content quality, brand demand, or SERP feature capture — not just link deficits.
Keyword overlap and content strategy
Unlocked keyword tables reveal which queries each domain ranks for, including volume and position estimates.
High overlap on commercial terms signals direct competition; terms unique to the leader highlight content gaps worth briefs or landing page investment.
Map overlapping keywords to existing URLs on your site before creating duplicate pages that cannibalize each other.
Unlocking extended keyword tables
Email unlock provides up to 50 ranked keywords per domain in exportable tables — enough for workshop-level gap analysis.
CSV export supports sorting by volume, filtering branded queries, and sharing sanitized competitive summaries with stakeholders.
Reports cache per email and domain pair to reduce repeat API usage on return visits.
Integrate comparison into your SEO workflow
Run comparisons before quarterly business reviews to quantify share-of-voice shifts against primary competitors.
Pair results with the backlink gap tool when a competitor leads on links — find specific referring domains to target in outreach.
Follow with the SEO audit tool on high-traffic landing pages identified in keyword exports to ensure on-page quality matches visibility.
Frequently asked questions
Can I compare subdomains?
Enter root domains for the clearest index coverage. Subdomains may have partial or inconsistent index data.
What does unlock add?
Up to 50 ranked keywords per domain in exportable tables with volume and position estimates.
Will metrics match Ahrefs or Semrush?
No. Each platform uses different indexes and models. Use this tool for consistent internal benchmarking.
Can I compare my site to multiple competitors?
Run separate comparisons per competitor pair. For broader views, use the website traffic checker competitor module.
How often should I compare domains?
Quarterly comparisons catch momentum shifts early. Re-run after major algorithm updates or site migrations.
Does comparison include backlink details?
The preview shows backlink totals. Use the backlink gap tool for referring URL-level gap analysis.
Is email required for the preview?
No. Side-by-side stat cards are free. Email unlock expands keyword tables only.
Can I export comparison data?
CSV export is available for unlocked keyword tables per domain.
How to compare domains
Run a two-domain SEO benchmark with optional keyword export.
Step 1
Enter both domains
Add your site and a direct competitor as root domains.
Step 2
Run comparison
Submit the form to fetch parallel visibility metrics.
Step 3
Review stats cards
Compare traffic, keywords, and link totals side by side.
Step 4
Note leadership gaps
Identify where the competitor leads on visibility or links.
Step 5
Unlock keyword tables
Submit work email for extended keyword lists per domain.
Step 6
Plan next actions
Prioritize content gaps, technical fixes, and outreach based on findings.